At the same time, they function as visual signifiers, displaying and accumulating information through their history, usage, and adaptation to new technology. Typefaces are tools that rely heavily on their context. The forms of OPS Cubic, for example, remind me directly of paper clips. Observing the shapes becomes a fun exploration, since they display many exciting and unconventional details. While some shapes are rather rough and sturdy, they create text images that are very pleasing overall. The care and love for printed matter is vastly present in every detail of the letters. Schildt and Kreutzer have approached the collection in an editorial way: each style has its own specific voice, atmosphere, and function. Our Polite Society Type (Jens Schildt and Matthias Kreutzer) examined the material for four years and gathered it into a beautiful type-driven publication that is rich in additional texts and imagery, and features a specially designed series of four unique typefaces: Favorite, Placard, Cubic, and Facitype. It represents meticulous visual research into the ephemera produced between the 1950s and the 1970s by the Swedish typewriter and office machine manufacturer FACIT AB. The FACIT Model opens the gates to a specific archive that has barely been explored until now. They promise access to endless knowledge and information - but retrieving it, as most type designers know, can be difficult.
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